We just went through a very rare "triple-wave-of-inflation" in the past 3 years... first wave was post-covid revenge spending coupled with excess savings in 2021 (demand driven), then from early 2022 onwards, just as the first wave started to disappear we saw the energy crisis linked to Ukraine war (supply driven) take over, and right now in 2023 we see the worst and hopefully last wave: price increase driven inflation by companies, brands and anyone willing to hike their prices as well... this is usually the one that will kill off consumption before things normalize again... let's see. Cheers.